Backlinks are an important part of online marketing. They involve an incoming hyperlink from one web page that directs to another web page. The more backlinks you have pointing to your website, the more popular it is generally considered. This doesn’t necessarily mean it’s quantity over quality, however. When you have backlinks that come from highly reputable websites, it’s going to help you rank higher within the search engines.
Benefits of Website Link Building
The first and most obvious benefit of backlinking is that it will help with SEO. This is important because you want to boost visibility within the search engine result pages.
Another benefit is that it’s going to help build your reputation as well as your authority. Consider this: if your website link is found on another site that people trust, then those people will be much more willing to trust your website as well.
You also have the opportunity to have additional referral traffic coming into your website. While the majority of traffic will most likely still come from organic search, that doesn’t mean you shouldn’t be trying to increase your opportunities to gain additional viewers.
Finally, remember that the Internet is a huge source of data. Your backlinks will live on for years and years, thus creating a long-term directory of your links. This is going to make it easier for you to get traffic to your site without having to do anything. You simply want to make sure your landing pages are up-to-date and optimized in order to help with the lead conversion.
Strategies to Get Backlinks
Now that you know about the benefits of building backlinks, it’s important to explore various strategies that will help you to establish them.
One of the easiest ways to get backlinks is to get involved with Wikipedia articles as well as submitting your link to various industry-driven directories. To help you get started I put together a list of the Top 50 Free Web Directories for Building Backlinks. You should also post articles on various sites that have links back to your website. This can be done as a guest blogger.
Another strategy is to use social media sites such as Facebook and Twitter. For beginners your bio on every website you belong to should have a link to your website. Additionally, you should also engage various groups and pages on the Social Media using creative headlines and posting your material to attract additional viewers.
Various relevant blogs have a comments section. You can include your backlinks on the comments section, thus making your link a part of that site.
In the end, backlinks are an important aspect of building your brand through a website and there are plenty of strategies to help you obtain high quality links. The most important step is to get started; so get out there and begin getting backlinks to your website!